I’m an internationally awarded creative leader with a proven track record of delivering commercially effective, creatively ambitious work that makes brands famous. I’ve worked in network and indie agencies across a broad range of clients and categories, from cars to planes and booze to banks.

But no matter what the brief, I love working fast, collaboratively, and with a complete lack of ego. It’s an attitude that has seen my work recognised at every major awards show in the world.
Most recently, I’ve helped win the global creative pitch for Tourism Fiji (and subsequently launched their new brand platform); made Air New Zealand both Australia and NZ’s most trusted brand, five years in a row; created a #1 true crime podcast for the Australian Federal Police; developed not one but three effective and enduring brand platforms for Avis Budget Group (separating Avis, Budget and Apex rentals within the APAC market); taken Pine O Cleen from supermarket deletion to category leader; and innovated a new model of eco-tourism for the nation of Palau, which has been officially blessed by Palau’s Council of Elders and praised by global policy-makers as a tourism game-changer.

I’m equally comfortable delivering earned ideas that make global headlines or building long-term brand platforms. So, whether it’s galvanising teams to do their best work; building strong relationships quickly with clients; getting on the tools; delivering world-class ideas under pressure; getting you out of a creative bind; or smashing out a winning pitch, drop me an email and let me know how I can help.

Get in touch if you’d like to chat.