Air NZ. Losers’ Paradise

Air NZ wanted to promote their flights from the US to Australia during Super Bowl - one of the noisiest, most congested brand events in the world. And they told us they wanted to do it 72 hours before kick off. So, rather than try and talk to everyone, we focused on those who needed a post-match escape the most. Those who wanted to get as far away from all the Super Bowl chat as possible. The losers.